{"product_id":"48-hour-start-up-by-fraser-doherty-mbe","title":"48 HOUR START-UP by Fraser doherty Mbe","description":"\u003cp\u003e\u003cstrong\u003e48-Hour Start-Up: From Idea to Launch in 1 Weekend by Fraser Doherty MBE\u003c\/strong\u003e is a practical entrepreneurship guide that shows aspiring business owners how to turn an idea into a real business in just one weekend. Drawing on his experience building successful companies, Fraser Doherty shares a step-by-step blueprint for validating ideas, creating a brand, building a website, finding customers, and launching a profitable microbusiness with minimal cost and risk. The book emphasizes rapid execution over endless planning, making entrepreneurship accessible to anyone willing to take action. It is designed to help readers overcome fear, avoid common startup mistakes, and use modern online tools to build a business efficiently. Ideal for entrepreneurs, students, freelancers, creators, and side-hustlers, \u003cem\u003e48-Hour Start-Up\u003c\/em\u003e delivers practical frameworks, real-world examples, and actionable advice that can help transform business ideas into successful ventures in record time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eStep-by-step guide to launching a business in one weekend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCovers idea validation, branding, marketing, and customer acquisition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePractical startup tools and real-world examples\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for entrepreneurs, freelancers, and students\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFocuses on low-cost, fast business execution\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTitle:\u003c\/strong\u003e 48-Hour Start-Up: From Idea to Launch in 1 Weekend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Fraser Doherty MBE\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Entrepreneurship, Business, Startups\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback \/ Hardcover (as applicable)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"thebooksgallery.in","offers":[{"title":"Default Title","offer_id":46775696031916,"sku":"ALS-48HS-FDM-64826","price":189.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/9734\/6988\/files\/71A8pNIMekL_1_._AC_UF1000_1000_QL80.jpg?v=1784144711","url":"https:\/\/thebooksgallery.in\/products\/48-hour-start-up-by-fraser-doherty-mbe","provider":"thebooksgallery.in","version":"1.0","type":"link"}