{"product_id":"blue-ocean-shift-by-w-chan-kim-renee-mauborgen","title":"BLUE OCEAN SHIFT By W.CHAN KIM \u0026 RENEE MAUBORGEN","description":"\u003cp\u003e\u003cstrong\u003eBlue Ocean Shift by W. Chan Kim \u0026amp; Renée Mauborgne\u003c\/strong\u003e is the highly anticipated follow-up to the global bestseller \u003cem\u003eBlue Ocean Strategy\u003c\/em\u003e. In this practical business guide, the authors provide a step-by-step framework for helping organizations, entrepreneurs, and leaders move away from fierce competition and create entirely new market opportunities where competition becomes irrelevant.\u003c\/p\u003e\n\u003cp\u003eDrawing on years of research and real-world case studies from companies, startups, nonprofits, and government organizations, the book explains how to identify untapped opportunities, understand customer needs, unlock innovation, and develop value-driven strategies for sustainable growth. Readers are introduced to practical tools, visual frameworks, and proven methodologies that make implementing Blue Ocean thinking easier than ever.\u003c\/p\u003e\n\u003cp\u003eWhether you're an entrepreneur, business owner, executive, startup founder, manager, consultant, or strategy professional, \u003cstrong\u003eBlue Ocean Shift\u003c\/strong\u003e provides actionable insights to help you innovate with confidence, differentiate your business, and achieve long-term success in today's competitive marketplace.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFollow-up to the international bestseller \u003cem\u003eBlue Ocean Strategy\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStep-by-step framework for creating uncontested market space\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePractical tools and real-world business case studies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps drive innovation, business growth, and strategic thinking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for entrepreneurs, executives, managers, startups, and business students\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTitle:\u003c\/strong\u003e Blue Ocean Shift\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthors:\u003c\/strong\u003e W. Chan Kim \u0026amp; Renée Mauborgne\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business, Strategy, Entrepreneurship\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback \/ Hardcover (as applicable)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"thebooksgallery.in","offers":[{"title":"Default Title","offer_id":46816097173676,"sku":"ALS-BOS-WCKRM-77426","price":269.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/9734\/6988\/files\/OOC_1.jpg?v=1784920171","url":"https:\/\/thebooksgallery.in\/products\/blue-ocean-shift-by-w-chan-kim-renee-mauborgen","provider":"thebooksgallery.in","version":"1.0","type":"link"}