{"product_id":"crossing-the-chasm-by-geoffrey-a-moore","title":"Crossing the Chasm by Geoffrey A. Moore","description":"\u003cp\u003e\u003cstrong\u003eCrossing the Chasm by Geoffrey A. Moore\u003c\/strong\u003e is a landmark business and marketing classic that explains how innovative products successfully transition from early adopters to mainstream customers. Widely regarded as one of the most influential books on technology marketing and startup growth, Geoffrey A. Moore introduces the concept of the \u003cstrong\u003e\"chasm\"\u003c\/strong\u003e—the critical gap that causes many promising products and startups to fail before reaching mass-market success.\u003c\/p\u003e\n\u003cp\u003eUsing real-world examples and practical frameworks, the book teaches entrepreneurs, product managers, marketers, and business leaders how to position products, identify target markets, build customer trust, and create sustainable growth strategies. Whether you're launching a startup, scaling a SaaS business, or introducing innovative technology, \u003cem\u003eCrossing the Chasm\u003c\/em\u003e provides timeless principles for achieving market adoption and long-term success.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eClassic guide to technology marketing and product adoption\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntroduces the \"Crossing the Chasm\" framework\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCovers positioning, customer acquisition, and market strategy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEssential for startups, SaaS companies, and product managers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIncludes practical insights and real-world case studies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTitle:\u003c\/strong\u003e Crossing the Chasm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Geoffrey A. Moore\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business, Marketing, Entrepreneurship\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback \/ Hardcover (as applicable)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"thebooksgallery.in","offers":[{"title":"Default Title","offer_id":46772655456428,"sku":"ALS-CTC-GAM-64871","price":239.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/9734\/6988\/files\/81jRhPA6SQL_1_._AC_UF1000_1000_QL80_DpWeblab.jpg?v=1784055908","url":"https:\/\/thebooksgallery.in\/products\/crossing-the-chasm-by-geoffrey-a-moore","provider":"thebooksgallery.in","version":"1.0","type":"link"}