{"product_id":"hardcover-influence-the-psychology-of-persuasion","title":"(HARDCOVER) INFLUENCE: THE PSYCHOLOGY OF PERSUASION","description":"\u003cp\u003e\u003cstrong\u003eInfluence: The Psychology of Persuasion by Dr. Robert B. Cialdini (Hardcover)\u003c\/strong\u003e is one of the most influential books ever written on the science of persuasion, human behavior, and decision-making. Drawing on decades of psychological research and real-world examples, Cialdini explains why people say \"yes\" and how ethical persuasion can be applied in business, marketing, sales, leadership, and everyday life.\u003c\/p\u003e\n\u003cp\u003eThe book introduces the renowned \u003cstrong\u003eSix Principles of Influence\u003c\/strong\u003e—Reciprocity, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity—showing how these psychological triggers shape decisions and behavior. Packed with engaging stories, scientific insights, and practical applications, this hardcover edition is an essential resource for entrepreneurs, marketers, sales professionals, negotiators, leaders, and anyone looking to communicate more effectively and understand the psychology behind influence.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eInternational bestselling psychology and business classic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExplains the Six Principles of Ethical Persuasion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBacked by decades of behavioral science research\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for sales, marketing, leadership, and negotiation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePremium hardcover edition with durable binding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTitle:\u003c\/strong\u003e Influence: The Psychology of Persuasion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Dr. Robert B. Cialdini\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Psychology, Business, Personal Development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"thebooksgallery.in","offers":[{"title":"Default Title","offer_id":46778489667756,"sku":"ALS-ITPOP-HC-RBC-66591","price":489.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/9734\/6988\/files\/IN1_90aab625-7f7d-4609-a2da-8be8ade8b6ce_2.jpg?v=1784230597","url":"https:\/\/thebooksgallery.in\/products\/hardcover-influence-the-psychology-of-persuasion","provider":"thebooksgallery.in","version":"1.0","type":"link"}