80/20 Sales And Marketing by Perry Marshall

80/20 Sales and Marketing by Perry Marshall is a bestselling business and marketing guide that applies the powerful Pareto Principle to help entrepreneurs, marketers, and sales professionals achieve greater results with less effort. Perry Marshall explains how identifying the critical 20% of customers, products, and marketing activities can generate up to 80% of business growth, allowing readers to increase profits while eliminating wasted time and resources.

Combining practical strategies with real-world case studies, the book covers customer acquisition, lead generation, pricing, sales optimization, digital marketing, productivity, and business scaling. Readers will learn how to focus on high-value opportunities, maximize return on investment, and build sustainable growth using data-driven decision-making. Whether you're a business owner, startup founder, consultant, or marketing professional, 80/20 Sales and Marketing provides actionable frameworks to accelerate success and improve profitability.

Features

• Applies the 80/20 Principle to sales and marketing

• Learn how to identify high-value customers and opportunities

• Covers lead generation, pricing, and business growth

• Practical strategies backed by real-world examples

• Ideal for entrepreneurs, marketers, consultants, and business owners

Specifications

• Title: 80/20 Sales and Marketing

• Author: Perry Marshall

• Genre: Business, Marketing, Sales

• Language: English

• Format: Paperback / Hardcover (as applicable)

• Condition: New