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GETTING TO YES by Roger Fisher & William Ury
GETTING TO YES by Roger Fisher & William Ury
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Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William Ury, and Bruce Patton is a globally acclaimed negotiation classic that introduces the groundbreaking method of principled negotiation. Developed through the Harvard Negotiation Project, this bestselling book teaches readers how to reach mutually beneficial agreements while preserving relationships and resolving conflicts effectively. Roger Fisher and William Ury explain practical techniques for separating people from problems, focusing on interests rather than positions, creating win-win solutions, and making decisions based on objective criteria. Filled with real-world examples and actionable advice, Getting to Yes is an invaluable resource for business professionals, entrepreneurs, managers, lawyers, students, and anyone who negotiates in everyday life. Whether you're discussing business deals, workplace issues, salaries, or personal relationships, this timeless guide provides proven strategies for communicating with confidence, handling difficult conversations, and achieving fair, lasting agreements through collaboration rather than confrontation.
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