(HARDCOVER) INFLUENCE: THE PSYCHOLOGY OF PERSUASION

Influence: The Psychology of Persuasion by Dr. Robert B. Cialdini (Hardcover) is one of the most influential books ever written on the science of persuasion, human behavior, and decision-making. Drawing on decades of psychological research and real-world examples, Cialdini explains why people say "yes" and how ethical persuasion can be applied in business, marketing, sales, leadership, and everyday life.

The book introduces the renowned Six Principles of Influence—Reciprocity, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity—showing how these psychological triggers shape decisions and behavior. Packed with engaging stories, scientific insights, and practical applications, this hardcover edition is an essential resource for entrepreneurs, marketers, sales professionals, negotiators, leaders, and anyone looking to communicate more effectively and understand the psychology behind influence.

Features

• International bestselling psychology and business classic

• Explains the Six Principles of Ethical Persuasion

• Backed by decades of behavioral science research

• Ideal for sales, marketing, leadership, and negotiation

• Premium hardcover edition with durable binding

Specifications

• Title: Influence: The Psychology of Persuasion

• Author: Dr. Robert B. Cialdini

• Genre: Psychology, Business, Personal Development

• Language: English

• Format: Hardcover

• Condition: New