HOOKED By NIR EYAL

Hooked: How to Build Habit-Forming Products by Nir Eyal is a bestselling business and product design book that reveals the psychology behind products and services that keep users coming back. Drawing on behavioral science, consumer psychology, and real-world case studies, Nir Eyal introduces the powerful Hook Model—a four-step framework that explains how successful companies create habit-forming products through triggers, actions, variable rewards, and investment. The book provides valuable insights into user engagement, customer retention, product development, marketing, and digital innovation, making it an essential resource for entrepreneurs, product managers, marketers, designers, and startup founders. Packed with practical examples from leading technology companies, Hooked helps readers understand how to design products that deliver lasting value while encouraging meaningful customer engagement. Whether you're building a mobile app, launching a startup, or improving a digital product, this influential guide offers proven strategies for creating products that people love to use.